Last ever Airbus A380 takes to the sky.

It must have been with gravely heavy hearts that the employees of Airbus Industrie watched on Thursday 25 March 2021 as the last ever Airbus A380 took to the sky. The end of the Super Jumbo era goes with her as she makes the flight from Toulouse, France, to Hamburg, German. Here she will, as all her sisters before her, be painted in the livery of her new owning airline and be fitted out internally.

The last ever Airbus A380 will then make her way to her new home in Dubai and fly under the livery of Emirates, registration A6-EVS. Emirates, the largest operator of the A380 with already 117 aircraft in their fleet took their most recent delivery of three A380s in December and now awaits this final one.

Apparently, Emirates had tried to cancel the rest of their massive A380 orders with Airbus, however, Airbus could not agree as they maintained they had already started construction of the final aircraft on the order book.

Singapore was the launch customer for the A380 back in October 2007.

Last ever Airbus A380 takes to the sky way before we thought it would.

It doesn't seem that long ago that travellers were getting excited about seeing and getting a ride on the brand-new Super Jumbo. In 2007, Airbus and the A380's launch customer, Singapore Airlines, created huge excitement around the world as they prepared to launch the first Super Jumbo into the world.

On the 25th of October that year, the first route was flown from Singapore to Sydney. This writer was very excited. Living in Sydney gave me an opportunity to view this new technological marvel first-hand way before those in the rest of the world. A rarity in this part of the world to be first in such things.

As it flew overhead, I thought to myself, if anything can be called Aluminium Overcast, it is this. The sheer size of the wings overhead was awe-inspiring.

It was also exciting as you travelled the world to see various airports which had adjusted their airbridges and ramp areas, putting up signs progressively saying "We are A380 Ready". As if to throw maize down to attract pigeons out of the sky.

Emirates is the largest operator of the Airbus A380 and the recipient of the last A380 made.

It is always amusing to look back at the marketing concepts that were put out there about this new airliner.

The Airbus A380 was designed to give more of a concept of space to travellers. There were fewer seats per square metre of cabin floor as compared to the Boeing 747. The A380 was certified to carry 853 passengers in a squishy all-economy layout, which it turns out no airline ever implemented. The common layout was a mixed-class arrangement with around 500 passengers.

There was talk, also in the marketing handouts, of the ability to have duty-free shops and various other amenities to make the trip more enjoyable. Singapore Airlines and Emirates did put private cabins for the wealthy aboard, however, for the most part, economies dictated that the A380 gave us just more of what we already had.

So, why is the Air A380 being discontinued? One could be forgiven for blaming it all on Covid 19, and no doubt that is the reason why Emirates tried to back out of the final aircraft in their order book. Let's face it, 2020 was a perfect storm for air travel with countries slamming their borders shut or making quarantine such that it made travel impossible, for most anyway. But the rot for the A380 and also the Boeing 747 had already set in before this. The age of the giant twins, such as the Boeing 777 and Airbus A350 was upon us and airlines no longer wanted big 4-engined airliners that could only fly to certain airports. You can read about this in more detail here.

Airbus A380 tails at London Heathrow. These became as common a sight as the Boeing 747.

It is not just the Airbus A380 that has seen the end of its days. The Boeing 747 Jumbo also is now struggling with being viable. Boeing brought out the latest iteration of the Queen of the Skies, the Boeing 747 8 and its sales in the passenger-carrying market have been very ordinary.

Boeing has, however, benefited from a design decision taken back in the 1960s when they decided to sit the cockpit in a bubble above the main deck. They did this as an each-way bet, in case the passenger version flopped they could fall back on the design as a cargo version with a nose door. In the 747-8 this has paid off.

The 747-8F freighter version has far outsold the 747-8i passenger version. For airbus the cargo version is not really a viable idea as the flight deck sits between the upper and lower decks, negating any possibility of a straight-in-nose loading door like the 747.

So, what will become of the A380s still flying? There are still high-density routes in the world where these aircraft are the perfect solution. Travel will need to get to some semblance of what it was pre-covid. Of that, however, there is no guarantee as every new month brings us a new normal of how the world is.

As for the folks down at Airbus in Toulouse, they will still have A380s to service, however, I'm sure for many there will not be such a happy outcome.

Is this finally the end of the Boeing 747 Jumbo?

Just over 50 years ago on 09 February 1969, Boeing made history as the world's largest jet airliner, the Boeing 747 named City of Everett, climbed off the new purpose-built runway into Seattle's grey sky. Thus began our love affair with what was to be dubbed the Jumbo Jet.

US carrier Pan Am was the launch customer for the Jumbo and scheduled their first service from New York to London for 7:00 pm on 21 January 1970. The service was to be flown by an aircraft named Clipper Young America. On departure from the terminal in New York, however, there were technical difficulties around one of the engines overheating. The aircraft returned to the terminal and a replacement aircraft was flown in. The replacement 747 which was called Clipper Victor, was substituted and renamed Clipper Young America. The first commercial service of the 747 Jumbo departed New York finally at 1:52 am on 22 January.

Pan Am under the stewardship of Juan Trippe was a force to be reckoned with during that time and their need for a larger aircraft than the Boeing 707 and Douglas DC-8 was a driving force in the eventual design outcome of the 747. Boeing was not completely convinced that a passenger aircraft of this size had a market. To this end, they created a design that would work well for freight airlines, which is where they saw the biggest market potential. This is of course why we have the distinctive bubble on top of the fuselage where the flight deck is located. The bubble enabled the 747 to be produced with a nose door for loading cargo with clear access to the fuselage unencumbered by a flight deck blocking the access. This may well have been a stroke of genius as we now see Boeing still producing the 747-8F, the freighter version.

Including the current 747-8, there have been 1,555 Boeing 747s delivered since that historic flight back in 1969. The 747, "Queen of the Skies", changed the world of travel and became the symbol of air travel. Appearing in songs and movies and just generally winning our hearts, the 747 has been a favourite for many years.

KLM Boeing 747-400 departing from Amsterdam. KLM has been retiring their 747s and don't anticipate the type to ever fly again under a KLM tail.

50 years is a long time in technology. Of course, the various models of the 747 have all come out with improvements and technology updates, but other technologies have also improved and eclipsed the need for a very large four-engined airliner.

Whilst Boeing is seeing a tapering off in interest in the passenger Jumbo, they at least still have the cargo version which has around 17 outstanding air-frames still to be delivered. Spare a thought for Airbus and the Airbus A380. You could say they came a little late to the Jumbo, or Super Jumbo party. By the time the first A380s were being delivered, the aviation scene was already changing, with newer technology large twin-engine airliners such as the Boeing 777, Boeing 787, Airbus A330, and Airbus A350 taking on long haul services. ETOPS certifications enabled these giant twins to fly the routes previously reserved for the 4 engined giants. The writing was on the wall.

Lufthansa Boeing 747-8 (D-ABYU) at Frankfurt Airport. Lufthansa was the launch customer for the Boeing 747-8i (International) and currently have not announced plans to retire these newer aircraft.

These changes were already well underway before the current economic market created by Covid-19 took its toll on travel. Airlines that still carried the Boeing 747 in their fleets already had firm plans in place to retire the type in the very near future. This, in many cases, was projected to happen over the first years of the 2020s, however, the effects of Covid-19 on global travel have prompted these airlines to bring forward their 747 retirement plans.

For example, Virgin Atlantic will be retiring its 7 747s very shortly. Consider that its 747 fleet has an average age of 20 years, whereas the rest of its fleet, excluding these 747s, has an average age of 9 years. This represents a significantly higher cost in maintenance for aging older technology aircraft. Lufthansa has also brought forward the retirement of 5 of its 13 Boeing 747-400s. It is worth noting that Lufthansa is one of the few airlines that bought the newer Boeing 747-8i. At the time of writing, this aircraft would still be retained by the airline. British Airways which has a large fleet of 28 747s will be working toward complete retirement of the type by 2024.

British Airways have 28 Boeing 747-400s in its fleet and are working toward retiring them all by 2024.

QANTAS for its part was looking to retire its last 6 747s by the end of 2020. The current travel climate has caused them to re-evaluate that schedule. Of the 6 mentioned, 3 have now already made their way to the aircraft graveyard in the Mojave Desert, California. The remaining 3 were scheduled to operate routes to Johannesburg, Tokyo, and Santiago until the end of 2020. It is now widely believed that the remaining 3 will follow their sisters to Mojave this month, June 2020. Foreward QANTAS schedules show that the aforementioned routes will now be flown by the Boeing 787 Dreamliner. The "Flying Kangaroo" on a 747 tail, once a very common site will be no more. By the end of the year, the only place you will be able to see a QANTAS 747 will be at HARS(Historical Aircraft Restoration Society) at Shellharbour Airport, just south of Sydney. Well worth a visit.

QANTAS Boeing 747-438. Once such a common site in our skies, soon to be no more.

I know I've had some of my most epic and memorable flights on the 747. Down the back or up the front is always a wonderful experience. Whether it be a brand new 747-200B of Air New Zealand or a really tired old QANTAS 747-400, you always felt like you were on a real airliner, the grand old Queen of the Skies. I know I will miss seeing them and being able to get on one.

Do you have any special memories of 747 flights you have taken? Feel free to share them below.

How long are airliner types produced?

I'm sure the recent announcement by Airbus to curtail its production of the Airbus A380 Super Jumbo met with disappointment by many. It doesn't seem long ago that we were all excited by this brand-new groundbreaking aircraft. It promised to be the new Boeing 747 to take us into the 21st Century. I remember, only a few short years ago, being able to boast that I had actually flown on one and sharing that experience with those who hadn't.

It seems too soon to be thinking about this aircraft ceasing production in only a couple of years from now.

That got me thinking about how other airliners have fared in the past. Don't they usually get produced for longer periods than that of the A380?

Modern Airliner production number of various airliners animated over sixty years.

Like any marketable product, an airliner has to fit a niche in that market. There has to be a demand for that product. In the case of an airliner, it has to be able to generate an income for its owner so that it can make a profit. Much like a car manufacturer, they have to produce a product that is appealing to the potential customer and operates within parameters that the customer expects. These parameters include environmental concerns, but, more particularly economical concerns.

In these days of higher operating costs, it must be shown that the product has addressed these higher costs with technological solutions.

In the case of the A380, it seems technology was part of its undoing. Don't get me wrong, the A380 used state-of-the-art technology in its design and materials, and is a great example of where aviation technology has evolved to. It is more about other aviation technology that has also evolved into a very high standard of reliability. The jet engine.

There are vast differences between the production numbers of the the airliners we have chosen. It is easy to see that the sweet spot in the market is the small twin-engine jet space occupied by the Boeing 737 and the Airbus A320. Of course these airliners form the back bone of airline domestic operations as well as short haul international. Whilst many of these airliners are still being produced and will grow in number, others like the A340 or Boeing 717 were superseded.

Jet engine technology is now of such a high standard that restrictions that were previously applied to aircraft with two engines flying long distances over water have been lifted. Each new engine that is brought to market has to go through a certification process along with the aircraft they happen to be attached to. This is a standard called ETOPS which stands for "Extended-range Twin-engine Operational Performance Standards", or if you prefer, "Engines Turn Or Passengers Swim".

So what has this to do with our poor, not-so-old, A380? It benefits from the same engines, right? Absolutely it does, it can be sure that all four engines will keep spinning happily throughout every flight. However, waiting in the wings(and with wings) are the big twin-engine jets, like the Boeing 777, Boeing 787, Airbus A350, and Airbus A330, to name a few. They can now fly the same routes as the A380, and some of them even further. The larger of these can carry about two-thirds of the capacity of the A380, so they're not that much smaller either.

This Boeing 777 of China Southern Airlines illustrates the power and size of the giant jet engines that power it. These airliners are becoming the long-range flagships of most major airlines today and are certainly the way of the immediate future.

So why do airliners want larger twins instead of the glamourous Super Jumbo? Economics and logistics. The economics part is fairly straight foreward. The A380 is expensive to run. Four hungry engines to feed and of course all the additional spares you have to keep on hand to ensure the aircraft doesn't miss a beat if something needs replacing. If the engines aren't turning you're not earning. To make the aircraft turn a profit, it has to fly almost full all the time, which is a hard thing to achieve with over five hundred seats to fill for every flight.

The logistics side relates to where it can fly. When the A380 was about to be introduced, main airports around the world had to make major improvements to runway strength and terminal gates so as to be able to accommodate the new aircraft. Whilst this development has been done, it means that there are many airports around the world where the A380 cannot land. Airbus worked on the hub and spoke theory. They envisaged the A380 carrying large volumes of passengers between main centres from where those passengers would then connect to regional centres using local commuter airliners. The reality now, however, is that the aforementioned twin jets are capable of flying the long-haul routes once dominated by the four-engined jets, and are capable of landing at many more airports. The trend, therefore, is to be able to fly non-stop from almost anywhere to almost anywhere else.

It may surprise you learn how long or how short a time some of our iconic airliners were produced for. Those with an end date of 2018 are still in production at time of writing.

The story is similar for the Airbus A340. Its four-engined configuration was designed for those long-haul overwater flights. It enjoyed a measure of success, particularly with Asian airlines, but was also overtaken by the twin-engined jet eventually.

If we go back and look at the early jet airliners like the Boeing 707 and the Douglas DC8, we can see they dominated the skies for quite some time. During a time when fuel was cheap and restrictions around noise and pollution hadn't really found their teeth yet, they were the intercontinental airliners of the day. As soon as the oil crisis of the early 1970s happened, they were no longer viable.

The Douglas DC 8 enjoyed 14 years of production, in which time 556 of the type were produced. Before the introduction of the Boeing 747, this and the Boeing 707 were the intercontinental airliners of the day.

Airliner manufacturing companies spend billions on research and development for each airliner type we see. They evaluate the selling ability as they need to know they can recoup the money they have spent, as well as of course make a profit. In the case of the A380, it is obvious that this hasn't happened. Airbus anticipated selling 1,200 of the type and has not even made a quarter of that number. This hurts the bottom line and will ultimately cost jobs.

The life of the airliner type is very dependent on the manufacturing companies keeping up with the latest technology and market trends and to a large extent, predicting the future.

Airbus announces the end of A380 production.

European aviation powerhouse, Airbus, announced, not unexpectedly, that they would cease production of the A380 Super Jumbo.

The huge double-decker A380 was set to revolutionise air travel in the new millennium and give stiff competition to the Boeing 747 Jumbo. Able to carry over 500 passengers across long distances, the A380 looked like a sure bet in that niche market. Launched in 2008 by Singapore Airlines, the future looked hopeful with orders from many of the world's prestigious airlines. Notably, Middle Eastern airline giant, Emirates, ordered a whopping 162 airframes. Airbus expected to sell around 1,200 A380s in order to recoup development costs, and of course, turn a profit. The actuality is that they have not even achieved a quarter of this target. As of the 31st of January 2019, 234 A380s have been delivered with 232 in active service. Of these 106 are with Emirates.

Where did Airbus go wrong? Like anything in the commercial world, the economics no longer stack up. The high price of the aircraft, coupled with the extensive upgrades required at airfields, before they can accommodate the Super Jumbo, led to very high overheads. Aviation, like most industries with an accent on technology, is ever-changing. It can be very difficult to predict future trends, and Airbus is not alone in this. Boeing also got burned by this trend with their 747-8i. Designed as the descendant of the much-loved 747, it met with a very lukewarm reception and has since ceased production. Boeing at least could fall back on the original failsafe of the 747, by creating a freighter version of the 747-8. This has done slightly better. The bubble on the original 747 was to enable a freighter version to be loaded through an opening nose door. They didn't have faith that the passenger version would sell, so took an "each way bet".

The focus seems to be now moving toward the long-range twin jets. Both Boeing and Airbus have a wide range of offerings in this space, which offer airlines a wide choice across their whole network. The economics of filling one very large aircraft to the point of profitability can very challenging. With slightly smaller aircraft, routes can be flown more frequently and economically. Today's giant twins like the Airbus A350 and the Boeing 777-9, are coming online and are enabling airlines to offer non-stop services between cities where it has not been possible in the past. Airlines, like QANTAS, are rethinking their strategy and proposing services that to date have not been possible.

An Airbus A380 destined for Emirates takes shape in the Toulouse factory. When production ends for the Super Jumbo in 2021, there are an estimated 3,500 jobs that will be at risk.

Only a few days ago QANTAS announced that they would no longer require the remaining 8 A380s in the order book. Virgin Atlantic also withdrew their order of 6, as they no longer wish to take up the A380. The final crunch came when Emirates announced it would reduce its order of 162 by about 20 aircraft. Once the balance of the Emirates and A.N.A. orders are fulfilled, there is no further backlog. Airbus anticipates closing production in 2021, which could impact up to 3,500 jobs. Not only will this affect Airbus, but also the many suppliers who create components for the giant aircraft.

It seems the A380 came along just a little late in the day. The focus of aviation has changed once again and it seems the day of the giant 4 engined Jumbo is over.

QANTAS Airbus A380 Orders Capped at 12.

Back in 2006, QANTAS was one of the first airlines to place an order for the Airbus A380 Super Jumbo. 20 of the type were ordered which certainly lifted the QANTAS image as an industry leader. On 21 September 2008, the first A380, registration VH-OQA named for the much loved and respected aviatrix Nancy-Bird Walton landed in Sydney. Over the next 3 and a half years Airbus delivered 11 more airframes with the last of the 12 arriving in December 2011. VH-OQL, named Phyllis Arnott after the first woman in Australia to take a commercial pilot's licence, is now officially the one that concluded the order.

QANTAS had the third largest order for the Airbus A380

For the last 8 years, QANTAS has had 8 A380s outstanding in their order book with Airbus. Sources at QANTAS indicate that those remaining 8 aircraft have not been featured in its future network plans for some time. This week it was announced that the remaining 8 would no longer be required and in discussions with Airbus formally cancelled that remaining order. This is no doubt bad news for Airbus as this cancellation is a significant contributor to the $US4 billion in lost contracts. Airbus is putting a brave face on it, one source was quoted as saying, "one month does not make a year". Let's hope they're right.

When we look at the order book for the A380 as of the end of January 2019, we see there are 313 orders with 234 airframes delivered of which 232 are currently in active service. The QANTAS order for 20 aircraft was the third largest behind Singapore Airlines and Emirates. The Emirates order itself is what is keeping the A380 factories open. Of the 162 ordered by the giant airline, 109 have been delivered. We also note that Virgin Atlantic who had 6 on order has now dropped off the order list.

The Emirates Airbus A380 was in a class of its own.

Whilst Airbus might see the Emirates order as being a lifeline for the A380. There is talk that Emirates may also be rethinking its strategy and perhaps looking at the A350 as a viable alternative. As we wrote back in 2015 about the 747-8, is the day of the 4 engined Jumbo sized aircraft at an end? We can only speculate, and of course, Airbus is remaining tight-lipped, about whether we will soon see a closure of the Airbus A380 production line.

QANTAS say they are committed to the A380s in their fleet and around mid-year this year, they will embark on a revamping and upgrade of the interiors of their A380 fleet. So there certainly is a commitment to the type in the future.

Project Sunrise

Described as the last frontier of aviation by the CEO of QANTAS, Alan Joyce, is the non-stop flight to anywhere in the world. The advent of the giant twin-engined airliners is bringing this dream into reality. QANTAS recently took delivery of its Boeing 787-9 Dreamliners which have been deployed on the Perth to London non-stop flight route. This will become available for East Coast Australian cities soon as well. Mr Joyce indicated that the aircraft are stripped back and are targeted at the higher-end business market. Cargo may even be sacrificed in favour of sleeping berths for extremely long flights.

The QANTAS Boeing 787-9 Dreamliner is pivotal in Project Sunrise, bringing more of the world into the non-stop flight umbrella.

Perhaps we are at that tipping point where those longer flights are becoming economically feasible. If we go back a few years, the Airbus A340 was given as a solution to those ultra-long flights that other airliners could not compete with. Singapore Airlines pioneered some of those long routes, but eventually, the economics didn't stack up. The long-range A340 became known as a flying tanker with a few passengers allowed along for the ride.

QANTAS also introduced an extremely long route from Sydney to Dallas, Texas using their Boeing 747 400ER. It was quite a stretch, and on several occasions on the Dallas to Sydney leg, which is against the jet stream, the aircraft had to stop over in Noumea due to low fuel. This route is now operated by the Airbus A380.

Originally Mr Joyce of QANTAS was adamant that the Project Sunrise aircraft would carry in excess of 300 passengers. This has been revised back now, and may well follow the lead of Singapore Airlines on their Singapore to New York route using an Airbus A350-900ULR (Ultra Long Range). This non-stop flight of 18 hours is available to 67 Business Class travellers along with 94 Premium Economy Class travellers. Certainly a high-end portion of the market. For high-flying business travellers, this is the quickest way to get there, so maybe it is money well spent.

Perhaps we're not all as keen as those business travellers to shave a few hours off our trip and pay those premium prices. But there are new aircraft being developed and improved all the time. The likely candidates are the Boeing 777X and the Airbus A350 1000. We mustn't quite forget about supersonic travel either. Concorde may not have flown for a decade and a half, but that doesn't mean the concept is dead.

Boeing 747 8, are we falling out of love?

Our love affair with the Boeing 747 goes back 4 decades to those heady days of aviation when fuel was cheap and Juan Trippe and the boys at Pan Am asked Boeing to build them a much bigger airplane.  Never has an airliner captured the imagination of the public, appeared in so many movies, and made travel possible as much as the venerable Queen of the Skies.  We have seen her grow through 5 main variants, the 100, 200, 300 400, and SP.

Of all these, the 747 400 has been the most successful.  We know her well with her stretched upper deck bubble and winglets.  Never a real beauty but certainly majestic, she was seen at every major airport in the world.  With 442 produced she was the flagship of many of the world’s airlines.

It has now been 10 years since the last 747 400 Jumbo jet was handed over to China Airlines.  A decade.  It is also a decade since Airbus entered the Jumbo airliner market with their A380 Super Jumbo.  Of course, the A380 had been in development for many years already and perhaps its coming prompted orders for the 747 400 to diminish in anticipation.

Two Boeing 747 400s of Air France, one climbing out while the the other taxis.

So where was Boeing?  

The 747-400 program was winding down, but it seemed like there wasn't a successor waiting in the wings to take over.  There were a few attempts at tempting the market with a full two-decker version and a few other variations, but nothing concrete that the market wanted.  As we know, in the end, a significantly stretched version of the old 747 shape was decided upon and flew for the first time 5 years after the last 747 400 was delivered.  

The Boeing 747 8 comes in two versions; the Boeing 747 8 Intercontinental and the Boeing 747 8 Freighter. Boeing was hedging their bets by appealing to two arms of the market, just as they did with the first 747 which is why we have the bubble cockpit on top.  This allows a nose door to be installed for straight-through cargo access to the main deck.

So, why are we falling out of love with our Jumbo?  

Well, more particularly, why are airlines falling out of love? The correct question might be why haven't airlines fallen in love with the Boeing 747 8?  Sales have  been very soft, certainly for the 747 8 Intercontinental, the passenger version.  But, let's not think it's all about Boeing.  Airbus have also been experiencing a challenge with their A380 sales, with not one new customer being added in the last 3 years.  They need to build and sell 30 aircraft a year to make it an economically viable product.  This challenge is further exacerbated by the fact that second hand A380s are starting to come onto the market with airlines like Malaysia Airlines and Thai International talking of selling some of their 3 year old aircraft.  This will seriously undermine the prices of new aircraft.

An Airbus A380 in flight in Dubai in November 2006.

So what are airlines doing about their long haul high volume routes?  It's almost as if they are hedging their bets to see which way technology goes.  We know that the skies are starting to belong to the big twins.  Airliners such as the Boeing 777, Boeing 787, Airbus A350, and Airbus A330 are now becoming the mainstay of many of the world’s airlines.  But still, they seem to want a Jumbo in their fleets.

In the last few years we have seen major airlines like British Airways, Virgin Atlantic, Thai International and QANTAS to name but a few, go through major refurbishment programs on their 747 400s.  QANTAS for example has completed a $250 million program to update and upgrade the interiors of 9 of its 747 400s.  The selling point being, that now the 747 400 seats are just like those on their Airbus A380s.

So are airlines waiting to see what happens with the Jumbo market?  When you consider that the list per unit price for a Boeing 747 8 Intercontinental is US$357.5 million and the cost of an Airbus A380 is US$318 million it makes sense to spend $250 million and have 9 airliners.

Lufthansa was the launch customer for the Boeing 747-8I. The passenger version of the 747-8 is known as the 8I where I stands for Intercontinental.

It seems the end of the age of the Jumbo four-engined airliner may be not far off.  Airbus and Boeing will pull the rug at some stage if they can't sell them and concentrate on their cash cows; the Boeing 777, Boeing 777X, and the Airbus A350 XWB.

We would love to hear about your experiences travelling on a newly refurbished Boeing 747 400.  Do they feel new, do you feel this is money well spent by the airline?